How a Software Mogul is impacting culture with NBA India


Vivek Ranadive, hailing from his hometown of Bombay, shook the world of Basketball when he purchased the Golden State Warriors in 2010. Three years after that, he did it all over again & became the owner of Sacramento Kings. Featured in publications all over the world for running multiple successful businesses, the man has truly impacted culture on both sides of the world.

Hip-Hop has always been intertwined with sports and Basketball is a huge part of the culture worldwide. India is steadily climbing the ranks to produce and empower some great future NBA & Basketball icons.

In 2018, Asian Paints (in association with Air Canada and St+Art) laid out the plans and launched India’s first ever “hype” court in Matunga, Mumbai. The garden was designed and brought to life by artist Sajid Wajid and team. Hoopers Garden is a beautiful testament to the growing basketball culture of India. It is a statement of the heightened interest and building passions for the Indian basketball culture.

This Is Why We Play

in 2019, Sacramento Kings owner Vivek Ranadive will realize an unprecedented milestone to pushing the global Basketball culture in India. Completing one of his biggest lifelong dreams, he has laid down the groundwork to have two NBA pre-season games to be played in his hometown of Mumbai!

Indian-born software mogul Vivek Ranadive killed many birds with the same basketball-shaped stone in the past decade. When Ranadive’s majority-owned group bought the Sacramento Kings, he succeeded in saving the Kings from Seattle to keep them in Sac-Town, he brought hope and optimism to a franchise struggling on court and with its fanbase, and, most relevant to desi fans, he became the first majority Indian-origin owner of an NBA franchise. Ever since then, the tech billionaire has brought back some positive vibes to the Kings, planning for a new arena, hiring new Head Coach Mike Malone, completely reinvigorating management and staff, drafting Ben McLemore, trading away former ROY Tyreke Evans, motivating their centerpiece DeMarcus Cousins (and giving him a contract extension), and turning ‘Sac-Town’ to ‘Shaq-Town’ by welcoming once Kings-tormentor Shaquille O’Neal into the franchise’s ownership group. Excitement over the new ownership has helped the Kings surge to the number one spot in the NBA in new ticket sales.

But Ranadive isn’t done yet. The Mumbai-born has spoken various times of turning the Sacramento Kings into a ‘global brand’, and specifically about popularizing the team back in his motherland. He wants to set up outreach programmes to connect with Indian fans and even added that he wants DeMarcus Cousins to be a household name in India (for all the right reasons, hopefully).

2019 is a big year for NBA India

On 4th & 5th October of 2019, the Sacramento Kings will play the Indiana Pacers at NSCI Dome, Mumbai! This is also a significant boost to the Indian Basketball world as we will see our favorite NBA players in action LIVE and direct! With many eastern countries putting themselves on the map, India is very well the next destination for the game of basketball.

We wish Vivek all the best in his endeavours and we believe this is the first of many to come! Share this post and let the people know!