Triller Overtakes TikTok, Climbs To The Top of App Store

Social video app Triller jumped to the top of the App Store and is now ranked No. 1 in Top Free Apps. As TikTok faces uncertainty in the U.S. between being banned or bought, it continues to claim a high but lower ranking at No.3.

Social video apps play an increasingly important role in the social media ecosystem. That’s why millions are biting their nails over the future of TikTok and eagerly joining similar platforms like Triller. Donald Trump wants to ban TikTok after expressing that it may pose a national security threat since Chinese officials could be collecting data on Americans who use the app. TikTok is owned by the Beijing-based internet technology company, Bytedance. Triller, however, is based in Los Angeles and uniquely positioned for success with these potential changes.

Co-Owner of the app, Jaeson Ma spoke with Hustle about how different Triller is from TikTok, “The unique thing about Triller is that we haven’t spent a dollar on marketing or influencer acquisition. We are a platform for artists. We empower artists to get their brand out in a way that is authentic to them. And that’s why they all post for free on the platform. The Big 3 music companies (Sony, Universal, Warner) are all invested in Triller, so are dozens of artists (e.g., The Weeknd, L’il Wayne, Kendrick Lamar). Triller integrates music players like Apple Music into the platform. Everytime an artist’s song is played, it counts as a stream (and the artist gets paid).”

Triller rose to the No. 1 spot in the App Store across 85 countries, according to Sensor Tower data. Before success in U.S. charts, Triller was already on the rise in other countries thanks to TikTok concerns and bans worldwide. For example, following TikTok’s ban in India, Triller reached No.1 in India’s photos and videos section of the App Store early in July. It also closed a deal to be the home for the comeback fight between Mike Tyson and Roy Jones Jr. The bout is scheduled for September 12th.

HEADER IMAGE from Triller website