India’s premier record label TIPS has inked a worldwide licensing agreement with Facebook for use of its music across the Facebook platform as well as Instagram. Tips Music, part of entertainment firm Tips Industries Ltd., is one of the leading independent labels in India, with a catalog exceeding 25,000 songs and over 35m channel subscribers on YouTube. Tips’ Hindi YouTube content currently receives over 5 billion views per month, according to its partner, Warner Music Group.

Kumar Taurani, Chairman and MD of Tips, said: “We are happy to collaborate with Facebook on this deal, millions of Facebook and Instagram users across the World will now be able to add Tips’ music to their stories and videos for them to create and share.”

Facebook and Instagram users will be able to add music from the Tips catalog to their social experiences such as videos, stories via music stickers and other creative content. Tips’ music catalog includes music fronted by artists such as Atif Aslam, Kumar Sanu, Alka Yagnik and Udit Narayan. Tips Industries generated 6,673.88 Lakh from music audio & video in the 12 months to end of March 2019 according to its latest annual report, which works out at approximately $8.8m.