Spotify & Barcelona Make a Sponsorship Deal Worth £236M

FC Barcelona are set to announce a shirt and stadium sponsorship agreement with Spotify. According to the Rac1 report, the LaLiga team have agreed a three-year deal with the streaming music platform worth 280 million euros ($320 million).

Spotify will now be featured as both the men’s and women’s front jersey sponsors in lieu of men’s sponsor Rakuten and women’s sponsor Stanley Black and Decker. The company will also be featured as Barca’s training kit partner. Spotify will be the first naming rights sponsor for Camp Nou, the club’s stadium.

Check out the concept kits for Barcelona featuring new sponsor Spotify:

The club is attempting to battle back after major fiscal woes were revealed in 2021. A Deloitte report previously revealed that the club was technically bankrupt earlier last year. Barca borrowed $605 million from Goldman Sachs, and in October, it posted debt of $1.57 billion.

HEADER IMAGE is Jersey Concepts by @EmazGFX