Snoop Dogg Launches Gin Brand “INDOGGO”, Inspired by Iconic ‘Gin & Juice’ Song


The legendary rapper Snoop Dogg announced his new liquor brand INDOGGO Gin on September 1, almost three decades since he released one of his biggest hits to date, “Gin & Juice”. In a statement, Snoop gave a preview of what to expect from the new drink.

“I can’t wait for the world to taste my remix on gin!” he said. “When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D-O-Double-G.”


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Finally got my own. Gin and it’s 🔥🔥🔥🔥. @indoggogin 💯💯

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The new Gin is created alongside Keenan Towns, the co-founder of Trusted Spirits, with the vision of INDOGGO embodying a “laid-back California style,” one that can easily be attributed to the HIp-Hop icon. Each bottle of INDOGGO is distilled five times and infused with seven botanicals and strawberry, citrus flavors for a crisp, sweet, fruity, and gluten-free offering. The purple bottles with Snoop’s gold-foil signature come in 750 milliliters for $29.99 and mini 50-milliliter bottles for $1.99. INDOGGO will be available in California this fall and begins rolling out across the U.S. into 2021.

INDOGGO Gin will be available in California this fall and nationwide beginning in 2021. In the meantime, revisit his classic “Gin & Juice” song below.

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