Snapchat has struck a deal with Sony Music Entertainment to include the major record company’s artists’ music in the app’s library of licensed music. This deal means that Snapchat now has partnerships in place with all three major labels.
“Our new deal with Sony Music marks a major milestone as Snap now has partnerships with all the major labels, in addition to networks of independent labels and emerging artists,” said Ben Schwerin, Snap.
There’s a Lens for everything you want to say. All you have to do is #OpenYourSnapchat. pic.twitter.com/4UGYnEdO3w
— Snapchat (@Snapchat) July 29, 2021
Snapchat’s Sounds feature, which lets users add music to their Snaps, was launched in October 2020. It reports that videos created with music from Sounds on the platform have collectively resulted in nearly 1.2 billion videos created and nearly 77 billion views. Snapchat also says that over 200 million users are engaging with the augmented reality features on its platform every day.
In addition to the three major labels, Sony Music Entertainment, Universal Music Group and Warner Music Group, Snap’s music partners include MERLIN Members, major publishers Sony Music Publishing, Universal Music Publishing Group and Warner Chappell, plus Kobalt, BMG, NMPA members, DistroKid, and what Snap says, is “thousands of individual songwriters / music publishers”.