Russ raises over $150k in 24 Hours towards Black Lives Matter Movement


Russ is doing his part to raise money for the Black Lives Matter movement amidst nationwide protests against the unjust police killings of George Floyd and Breonna Taylor. On Twitter, he announced his plans to reissue a 2017 t-shirt with 100 percent of the profits going to donations. The shirt includes a message that reads, “If you want to change the system speak up, white silence is pro racism.”

On May 30, Russ put the shirt up for sale and had raised over $10,000 in less than 10 minutes. Within 24 hours, he had crossed the $150,000 barrier.

The significance of the shirt dates back to 2017 when Russ first cleared one million followers on Twitter. Streetwear brand KidSuper was commissioned to commemorate the moment. KidSuper founder Colm Dillane said in a statement, “He called me and we ere discussing what to wear. This was the first time Russ really had a huge platform and we thought let’s make some shirts that can actually make a difference. We came up with 5 shirt ideas, this was one of them… Be on the right side of history.”

Russ’ efforts are an attempt to educate and help other white individuals understand the gravity of the situation going on across the country, the T-shirt idea is a simple gesture.

HEADER IMAGE from Russ on Twitter @russdiemon