Post Malone has become the latest superstar act to team up with an interactive entertainment company for a virtual performance. On Feb. 27, Post Malone will perform a virtual concert for Pokémon. As part of the company’s P25 Music program – a year-long campaign in celebration of the brand’s 25-year history.
“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day Concert celebrating 25 years is awesome,” Post Malone said.
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In April last year, Travis Scott’s ‘Astronomical’ Fortnite event attracted 27.7 million viewers across five pre-recorded ‘sets’. Which sparked an industry-wide conversation about the convergence of music and interactive entertainment. In November, Lil Nas X held an in-platform concert in kids’ gaming phenomenon Roblox.
The Pokémon Company International has teamed up with Universal Music Group to produce the program. P25 Music is described as “a collaboration with some of music’s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokémon”. The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 pm ET / 4:00 pm PT on February 27.
Check out the trailer video below.