Foreign Beggars founding member and UK hip-hop mainstay for nearly two decades, PAV4N is back with a bang to celebrate the one year anniversary of his record label 4NC¥ (Foreign Currency) with his latest offering ‘MAXIMISE’.
Written in Dubai where he is currently based, ‘MAXIMISE’ sees PAV4N deliver a barrage of motivational bars that serve as a reminder for us to maximise our potential and walk the talk. Produced by Hong Kong mastermind Silverstrike, the single energetically combines PAV4N’s poetic dexterity and usual brand of swagger-fuelled rap with explosive hip-hop beats to create a track that’s hard-hitting and catchy at the same time.
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“I want to create a global platform for incredible artists and connect scenes from around the world,” said PAV4N about the creation of his label.
‘MAXIMISE’ is a special release since it marks the one-year anniversary of PaV4N’s label 4NC¥ that was set up to bring together communities and artists from across the globe, breaking cultural barriers through unity and collaboration. The label has hosted 78 releases till date, and a pool of artists stretching from the UK, France, Germany and The Netherlands, across the globe to India and Australia, including 30 South Asian artists.
Check out the music video for ‘MAXIMISE’ by PAV4N below.