Nas is no stranger to the cryptocurrency world. The Rap legend already has a stake in Coinbase Series B, which is now the largest cryptocurrency exchange in the United States.
Now on Jan. 11, fans will be able to invest in Nas’ music by buying shares in the royalties earned from streaming for two of his tracks: Ultra Black, the lead single from his 2021 Grammy Award winning-album King’s Disease, and Rare, a single from follow-up 2022 Grammy Award-nominated album, King’s Disease II. Both albums were released via. his label Mass Appeal.
“I am always looking for new and unique ways to connect with the people,” said Nas in a statement. “So I am excited to partner with Royal on their new endeavor in order for the world to connect with my music in a new way.”
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The initiative drops via. the Blockchain-based music investment platform Royal, of which Nas is also an investor. Fans can invest by buying ‘limited digital assets’ (Royal’s extended version of an NFT) in the form of “Gold”, “Platinum” and “Diamond” digital tokens for each single, and the owners of the tokens will receive a share of royalties every time the track is streamed. In total, Nas will be giving up 50 percent of his streaming rights for each of those songs.