Nas has added yet another business venture to his portfolio. The Queensbridge legend was announced as the new co-owner of the aptly-titled Escobar Cigars after investing in the company. As part of the role, he’ll be advising on marketing for the brand’s revamp of e-commerce operations and packaging.
“I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar,” Nas said in a press release.
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Escobar Cigars describes its product as “a hand-crafted cigar that is a blend of three vintage sun grown and aged Habano tobaccos grown specifically in the rich volcanic soil of Nicaragua. These flavors are blended to provide the complexity of the Escobar Cigar, thanks to the fermentation and aging process that only Puros Privados offers from generations of skilled Cuban cigar makers.”
To coincide with the new global strategic partnership, Escobar Cigars is launching a new cigar collection and will develop a line of handmade blunt wraps to build on the popular cannabis industry.