Kanye West signs a 10-Year Deal With GAP For Yeezy Line


Kanye West hasn’t tweeted since March, but that all changed on June 26 when the elusive artist returned to the social media platform to promote several of his new endeavors. Ye touted his new 10-year partnership with clothing brand GAP after teasing a Kids See Ghosts animated show with Kid Cudi.

“YEEZY AND GAP FORM PARTNERSHIP,” he wrote above a logo in the Gap’s likeness. He added the hashtag, “#WESTDAYEVER.”

According to Forbes, the full collection has been dubbed Yeezy GAP and will be revealed in 2021. The line will include apparel for women, men and children and will be available at Gap stores and online. Designs will come courtesy of Kayne and the Yeezy team. The news prompted Gap shares to rise by 39 percent on Friday morning, adding more than $1.4 billion to Gap’s market cap of $3.8 billion. Ye’s 10-year deal with Gap begins this month with the option to renew at the five-year mark. At that point, Gap hopes Yeezy Gap will be generating $1 billion in annual sales.

This seems to be just the tip of the iceberg for Kanye. In another tweet, he listed off everything he has going on right now, including a Jesus Is King revamp with Dr. Dre.

HEADER IMAGE by @kanyewest on Twitter