JAY-Z Took Out Full Page Newspaper Ads To Promote Black Businesses


JAY-Z and Roc Nation have taken out ads in publications across the country to promote local black businesses, just like he did to honor George Floyd.

A Hov fan page called attention to the ads from newspapers that include The New York Times, The Los Angeles Times, The Denver Post, The Chicago Tribune and more. From beauty bars to law firms and everything in between, JAY-Z highlighted black-owned businesses and encouraged others to put their money there.

“This ad has been created to bring attention to Black-owned businesses,” the ad reads. “Historically, Black people have been murdered for owning, thriving, and being successful. To that, we say never again. Power is in Black voices. Power is in Black actions. Power is in Black wallets. Roc Nation is committed to supporting Black entrepreneurs, their dreams and companies, We challenge everyone to do the same.”

JAY-Z has been actively working on social justice initiatives throughout quarantine, most recently calling for the firing of Wisconsin police officer Joseph Mensah after he shot and killed three black men during routine traffic stops over the last five years.

HEADER IMAGE by Ben Liebenberg/AP