Jay-Z and Beyoncé look radiant in a new commercial for jewelry retailer Tiffany & Co., but it’s a never-before-seen Jean-Michel Basquiat painting that’s garnering the most attention.
According to an article in Women’s Wear Daily, published on Aug. 23, the Basquiat painting is from 1982 and is titled “Equals Pi”. Tiffany & Co. acquired the artwork from a private collector.
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In the new Ad, titled “About Love,” which surfaced on Aug. 22 across social media after Beyoncé posted the image to her Instagram, the Carters are looking blissfully in love. Hov, dressed in a black tuxedo, styled by June Ambrose, is filming (with a Super 8 camera) his wife, who is elegantly dressed in an all-black dress and evening gloves, put together by Marni Senofonte. Around Bey’s neck is a massive $30 million Tiffany & Co. yellow diamond necklace. But in the background is a rare painting by the late Jean-Michel Basquiat in the jeweler company’s signature robin egg blue color.
The luxury jewelry company said they chose the Carters for the campaign because their 13-year marriage is the epitome of a modern love story and represents the brand’s values.