Ice Cube is the latest business-savvy rap legend to dive into the cannabis business. Taking cues from JAY-Z and Lil Wayne, the gangsta rap pioneer has launched his own cannabis line, the aptly named Fryday Kush. Cube, who played Craig in the iconic, weed-friendly “Friday” film franchise, announced his new endeavor with an Instagram post.
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The text for the Fryday Kush logo is reminiscent of the type used for his 1992 album The Predator. As noted in the caption, the strand is now available in California, Arizona, Nevada and Oklahoma and contains 46.2 percent THC and 10.78 percent CBD. As explained on the Caviar Gold website, it “is the original infused and only patented cannabis brand on the market.” The company’s unique innovative process adds 98 percent pure liquid THC oil to cannabis flowers for the most potent smokable herbs possible.
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Cube’s cannabis venture has launched roughly four months after Hov announced his own line “MONOGRAM”. Meanwhile, Lil Wayne’s “GKUA Ultra Premium” brand hit the market in 2019 but officially launched in Colorado last month.