Hyundai & Universal Music India Launches Platform for Budding Artists


Hyundai Motor India has launched ‘Hyundai Spotlight’ in collaboration with Universal Music India. It’s a platform for budding artists across India to showcase their talent. The first release features a collaboration between renowned artists Aastha Gill & King, titled ‘Dhoonde Sitaare’.

Talking about the partnership with Hyundai, Devraj Sanyal, MD & CEO of UMG India & South Asia, said, “We have created Spotlight in partnership with our friends at Hyundai India, who is known to innovate and go where few marketers dare to. So this is going to be a safe and pure place for singers, singer-songwriters, producers or composers to come and show us how good they are, and if they truly deserve to be discovered, we will in the most mainstream way possible.”


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Through this music initiative, Hyundai aims to directly connect with millennials, who have become the largest car buying demographic in India. Hyundai Spotlight will be featuring 6 original songs in its first year with multiple surround content programmed to represent different regions and languages across India. Hyundai Spotlight aims at helping emerging talents with the best A&R advice with international video production quality and promotions by leveraging Universal Music India’s partner relations and their efforts.

Check out the music video for ‘Dhoonde Sitaare’ by Aastha Gill & King, below.

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