Genius Partners with Instagram to Launch Lyric Reels

Genius has teamed up with Instagram to introduce Lyric Reels​. The collaboration between Genius and Instagram marks the first official video annotation integration on Instagram officially launched its TikTok rival Reels in more than 50 markets globally in August, including the United States and the United Kingdom.


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Genius said in a press statement: “Combining Genius’s love of music knowledge with the Instagram Reels experience, Lyric Reels offer a new approach to music storytelling: short, entertaining, and engaging videos that share the stories behind the songs, expressed through the artists’ own words and creativity.”

Starting today, select new song pages on Genius will include a Lyric Reels icon, indicating that you can watch a series of 30-second Lyric Reels featuring the artist, providing exclusive new commentary on the lyrics and other behind-the-song details directly on the song page.

HEADER IMAGE from Instagram/Genius