DJ SHARAD presents “CONNECTED”

“ A Mixtape Paying Homage to Pharrell’s recent HOLI inspired collection with adidas”

DJ Sharad’s new mixtape “Connected” is a project paying homage to international artist @Pharrell celebrating his latest collaboration with @adidas. Inspired by the Hindu festival of Holi, artist Pharrell Williams
showcases his creative flair for celebrating human diversity with new footwear and apparel designs.

In honor of the collaboration, DJ Sharad mixes some his all time favorite Pharrell records along with fresh
tracks from some of the hottest artists from the global South Asian community. DJ Sharad showcases artists of South Asian heritage hailing from all over the world including New York, California, The UK, India,
Africa and beyond.

The mix tells a story and more importantly shows how we are all CONNECTED through music, art, and fashion. DJ Sharad continues to bridge the hip hop and South Asian communities with every release. This is his third mixtape of 2018 with a few more already in the pipeline. Staying true to his culture, DJ Sharad has chosen to release the mix exclusively in conjunction with DESIHIPHOP.

On the mixtape release day, MARCH 1st, 2018, DJ SHARAD and a few of his DJ friends will provide the soundtrack for adidas’ official NYC “CONNECTED BY HUE” event at Pharrell’s very own Billionaire Boys Club shop on 7 Mercer Street. DJ Sharad’s production company , DJUSA EVENTS has been consulting the brand and was brought in to co-curate the release event. This will be the first time where people in NYC will be able to hear Desi Hip Hop, drink Thandai, eat some chicken Tikka, and vibe out Desi style. Kudos to Pharrell, BBC, and adidas for bringing the vision to life. “Connected” is a carefully curated mix that’s sure to deliver classic Pharrell vibes and cutting edge future bangers in a one hour set.