As Death Row Records continues its 30th anniversary celebration, the iconic Hip Hop label has launched a new virtual museum. According to a press release, “The Death Row Experience” went live on May 12 and includes the story of the imprint’s rise to notoriety as well as the history of their legendary artists and albums.
“It’s been an honor and pleasure to work with Death Row Records, bringing its incredible history to the web in virtual reality for the first time,” said TillaVision, the technology company behind the museum.
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Thirty “easter eggs” to celebrate 30 years of history and several NFTs will also be included in the exhibit. Fans will be able find rare collectables that link to album liner notes, medallions that redirect to NFT’s, three old school pagers with real phone numbers and more. In addition, fans are encouraged to participate in the virtual museum by uploading their own photos and videos to commemorate the anniversary of their favorite Death Row artists from concert photos, videos and old ticket stubs.
All Eyez on Me by 2Pac, The Chronic by Dr. Dre, Doggystyle by Snoop Dogg, Necessary Roughness by Lady of Rage, Dogg Food by Tha Dogg Pound and the Above the Rim film soundtrack are just a handful of the albums included.
Visit the Death Row virtual museum here.