Warner Music has launched Asiatic Records, a new Asian label dedicated to supporting the best hip-hop and rap talent from across the region. The company says that this new label is the first Warner Music imprint with “the explicit mission of creating truly cross-Asian – and worldwide – superstars in the genre.”
Asiatic says that it believes there is an underrepresentation in recorded music of female talent from Asia working in the genre.
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Asiatic will draw on the combined resources and experiences of the company’s multiple affiliates across the region, offering its roster what it calls “an integrated array of marketing and promotional services”. While the label seeks to support all the most promising emerging talent across the continent regardless of gender, Asiatic says that it will lean heavily into supporting female artists in the region.
The first performer to join the new label’s roster is RAMENGVRL, described by Asiatic as “one of South East Asia’s foremost hip-hop artists”. She was also featured in Forbes Indonesia’s 2021 ‘30-under-30’ special edition.