Acclaimed music distributor UnitedMasters has announced the launch of Beat Exchange, a special marketplace to buy and distribute instrumentals. Also, Hit-Boy has signed-on to supply some beats to young artists.
“I got my start making beats in my bedroom and putting them online on Myspace,” said Hit-Boy, the Grammy-award-winning producer.
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UnitedMasters (valued at $550M) says that its new offering is designed to “simplify browsing for beats when looking for specific sounds (genre, mood, instrument, etc.) and drive discovery through editorial playlists that highlight both emerging and established producers”. UnitedMasters is also known for allowing producers to upload and sell their creations to the platforms 1.5 million independent artists, with the site also offering opportunities to monetize and license creative work for other outlets such as TV and movies.
Many established producers like Hit-Boy (Nas, Drake, Beyonce), Turbo (Gunna, Travis Scott, Lil Baby), Sham “Sak Pase” Joseph (Kodak Black, Rihanna, SAINt Jhn) & Kato On The Track are joining the platform to provide instrumentals. UnitedMasters is also releasing a new series titled Who Made The Beat?, which will focus on the industry’s finest producers as they share the backstories of their first hit record.