Travis Scott developed into Hip Hop’s biggest brand in 2020 through numerous lucrative partnerships, even without dropping an album in over three years.
In a recent study conducted by Complex, the publication interviewed a series of people ranging from ages 18 through 34 across America regarding who they believed to be the most influential figure in youth culture and Travis Scott was indeed the number one answer.
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Those interviewed cited reasons such as his community outreach, authenticity, brand association, versatility and being adjacent to pop culture deities Kanye West and Kylie Jenner. One person added, “He has a mad range of influence across all kinds of subjects. He isn’t just limited to one or two”.
Covering Forbes’ 30 Under 30 issue, Travis Scott reportedly raked in north of $100 million in 2020 through corporate partnerships and branded merchandise. His partnerships included deals with McDonalds, Mattel, Nike, Sony PlayStation and Fortnite.