Music streaming service Spotify on 11th May said it has signed a licensing partnership with Saregama for the India market. The partnership will enable it’s users in India to access Saregama’s entire catalogue that spans across film, Carnatic, Hindustani classical and devotional music in over 25 languages.
“With the full Saregama catalogue available on Spotify India, our users will not only find their favourite retro music across local languages, but also be able to discover more old-school songs through Spotify’s locally curated playlists—both editorial and algorithmic,” Spotify’s Director of Global Licensing Paul Smith said.
As per the deal, Spotify will get access to more than 100,000 music tracks across various genres like Film, Carnatic, Hindustani classical and devotional music in over 25 languages. This includes songs from artists like Lata Mangeshkar, R.D. Burman, Mohammed Rafi, Talat Mahmood, Manna Dey, Kalyanji-Anandji, and Hemant Kumar among others. Spotify has 286 million users globally, including 130 million subscribers.
“We are happy to partner with Spotify and make our entire catalogue available for listeners across the globe, now including India. Saregama holds the largest library of films and non-film songs in over 25 languages ranging from old classics to new age music. We are sure, listeners would be really happy with this addition” said Vikram Mehra, Managing Director, Saregama India.
Saregama holds the largest library of films and non-film songs in over 25 languages ranging from old classics to new age music. In March, Spotify had also renewed its global licensing partnership with Warner Music Group, which included the India market, thereby ending its long-drawn legal battle in the country. Spotify also signed a deal with Shemaroo Entertainment last month to offer its subscribers access to over 25,000 songs across multiple genres and languages.
HEADER IMAGE is from Spotify
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