TRILLER, a fast-growing music discovery and social video streaming app, recently announced partnerships with various high-profile artists and executives in the industry, including The Weeknd, Snoop Dogg, Marshmello, and many music managers.
Partners are not only investing in TRILLER, but artists will also produce exclusive content for the app—some new videos are already uploaded. Additional artists partnering include Tyga, Lil Wayne, the late Juice WRLD, T.I. and Kendrick Lamar. Influential music managers joining the collaboration include people like Gee Roberson, Co-CEO of the Blueprint Group, which has clients including Lil Nas X, Jill Scott, and G-Eazy.
Triller’s new backers include Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Juice WRLD, YoungThug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner; music managers Gee Roberson (Co-CEO of The Blueprint Group), Moe Shalizi (founder of The Shalizi Group), Wassim Sal Slaiby (CEO of XO Records), Amir Cash Esmailian of XO, and Ash Pournouri (former manager for Avicii); Shawn Gee (President of Live Nation Urban), Anthony “Top Dawg” Tiffith (Chief Executive Officer of TDE), James Prince (Chief Executive Officer of Rap-a-Lot Records), and Believe Digital among others.
Triller says it has the highest engagement of any music social platform in terms of daily time spent on the app, reporting that users spend an average of 20 minutes per day and creators spend over one hour. The company recently acquired MashTraxx, a machine-learning platform for music and video editing, with nine industry-defining patents.
Triller reports rapid recent growth, and says it has 26.5 million monthly active users in the U.S. and more than 75 million worldwide. That could put it on track to surpass TikTok domestically; the Chinese company reports 26.5 million monthly active users in the U.S. With the addition of the above-listed backers, Triller has reportedly raised another $10 million + according to The Wrap. The new funding arrives just two months after the platform raised $28 million in a funding round led by Proxima Media.