Snoop Dogg will soon be the face of his own 19 Crimes wine. The rap veteran has partnered with the Australian wine company to launch the brand’s first-ever Californa wine, which will be appropriately named “Snoop Cali Red.”
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans,” Uncle Snoop said in a press release. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
19 Crimes Marketing Vice President John Wardley added, “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
The 19 Crimes brand is known for its wine labels depicting Australian colonists, who were actually British criminals sentenced to live in Australia after committing one of the “19 crimes.” Through the Living Wine Labels app, wine connoisseurs can also learn each colonist’s story — a virtual experience that will now include Snoop.