Snoop Dogg has evolved from a 19-year-old MC rapping alongside Dr. Dre on the 1992 to a multi-million dollar brand. Now, Snoop Dogg has been appointed Def Jam Recordings’ new Executive. Creative and Strategic Consultant, a role allowing him to strategically work across the label’s executive team and artist roster.
Snoop Dogg says that his work with Def Jam will result in music videos, TV shows, content, video games and “hit records”. He added, “I’ll be going to the catalog, revitalizing that, bringing back life stories on some of these great artists. I’ll also be bringing some new talent to the table, new producers, new artists.”
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With an immediate focus on A&R and creative development, Snoop Dogg is joining Def Jam as a senior strategic advisor. He’ll remain in his homebase of Los Angeles and report to Universal Music Group Chairman & CEO Sir Lucian Grainge as well as Def Jam interim Chairman and CEO Jeffrey Harleston. With nearly three decades’ experience in the music business, Snoop Dogg has released 19 studio albums, sold over 30 million albums worldwide and received 20 Grammy nominations.
Sir Lucian Grainge, Chairman & CEO, UMG, said: “We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam”.