GRAMMY® Award-nominated songwriter Raja Kumari is back to remind the Desi Hip-Hop world of her footnote in the soundscape. She released her latest song titled “I Did It”. The apt title recollects and serves as a reminder to her come-up. She keeps it all the way real with this one. This is one for the core Raja Kumari fans and the fresh ears alike!
The video has been shot by the multi-talented American director, video editor and filmmaker Matt Alonzo and features Raja Kumari dancing to a mix of Indian ethnic dance forms with hip hop.
Says the artist about her self-esteem boosting anthem: “I have always had to Fight for my art. Instinct, Faith and Perseverance have been my greatest weapons. ‘I Did It’ is an anthem written to remind myself that I can do anything that I set my intention on. It’s a song about believing in yourself at all costs while finding a way to stay authentic to who you are”.
One Woman Army
That ferocity of spirit is evident in her rapid-fire rapping style & innate melodic sense. It has enriched both her Indian leanings and knack for crafting global pop refrains. All this via award winning songwriting collaborations with noted stars such as Gwen Stefani, Fall Out Boy, Iggy Azalea, Fifth Harmony and more. But it’s also been her major label debut EP, The Come Up available at all digital retailers that has catapulted her into what Rolling Stone hailed as a ‘new narrative’ in hybrid hip hop. Listen to it
The infectious collection serves as the perfect introduction to her soaring signature style. Among favorites like “Meera,” it also features the impressive, airtight rhyming and hypnotic melodies of “City Slums” (feat. DIVINE)—which has racked up 7.3 million-plus YouTube views to date, and more than 269K Spotify streams. The sweeping video was also shot in the impoverished sections of India’s largest city of Mumbai. Where the country’s vibrant hip hop movement has emerged from the gullies to mark its stamp on the global music scene. Raja also extended her stay in the complex city. Drawing insightful parallels to Mumbai-bred street anthems and New York and LA’s early hip hop scenes. She’s become a vocal champion of the movement and its homegrown expressions of angst and self-determination.
The Up & Up
She’s become a household name in India. Recently profiled in Vogue, Cosmo, Harper’s Bazaar, and GQ. Recently she performed on the Red Bull Tour Bus tour which showcases breakthrough artists throughout India. She also recently performed as a guest on Amazon Prime’s digital reality show “The Remix”. Sharing the stage with Indian singer-songwriter and composer A. R. Rahman on tour last year at the SSE Arena Wembley as well as at the 2017 IIFA Awards at Metlife Stadium.
Raja continues to collaborate with other artists throughout the world. She was recently featured on the international banger “Vamos”. That song cracked over 10 million YouTube views in under one week. She’s also come to embrace her charismatic live persona with this. And now, she is excited about adding the empowering “I Did It” to her repertoire. “There is nothing like being on stage and connecting with people and getting a chance to share your new music with the world.”
Raja Kumari made her initial impact on pop music as a sought-after songwriter and creative force behind Fall Out Boy’s multiplatinum smash “Centuries,” Iggy Azalea’s “Change Your Life” [feat. T.I.], Fifth Harmony’s “Like Mariah” [feat. Tyga], and numerous anthems for Gwen Stefani (Red Flag, Naughty) and earned a 2015 GRAMMY® nod. Emerging as a disruptive force in hip-hop, her video profile with Complex and Uproxx was one of the most watched on the site. That also stands as a showcase of Raja’s story of her own true Come Up.