Raja Kumari, who recently announced her association with leading music label Sony Music, just teased on her socials that something new is coming up! We are sure it’s her first single and we can’t wait! The last time she released music, it was critically acclaimed and helped her achieve a niche fan base. Her debut single “Mute” has garnered rave reviews and fans have been wanting to hear new music for a while.
Svetha Rao aka Raja Kumari has grown to become a well known name in the Desi Hip Hop scene. From penning hits for pop’s biggest players like Iggy Azalea, Gwen Stefani, Fifth Harmony to collaborating with bigwigs like Timbaland, A R Rahman, Tricky Stewart, Fall Out Boy, Raja Kumari has marked an important spot for herself in the music industry. She now begins her musical career in India with global music giant Sony Music in a recording and an exclusive management deal.
Snap from Raja Kumari’s upcoming single
Talking about her deal with Sony Raja Kumari stated, “It is really exciting and inspiring to be in India right now. I have always wanted my music to be the bridge between the East and West. I want to push the south Asian profile forward worldwide and I think working with an amazing team of Sony Music will help me achieve this. In fact my single “Never Give Up” from Anirudh’s smash hit album “Vivegam” is something the team curated. I believe this is just the beginning of my journey in the motherland and I know that together we will create some amazing music for the people worldwide. I’m here to make history! ”
Raja Kumari’s “The Come Up” tour was hugely successful making her a people’s favourite in India. Her first single dropping under Sony’s banner is sure to make some buzz. The snap from the upcoming single hints at a rather street-style grimy music video but only time will tell what twist Raja Kumari brings in it.