Lauren London and Puma are celebrating the life of Nipsey Hussle with their new campaign, “Forever Strong.”
On Wednesday (December 11), the multinational athletic brand released a three-minute warm visual of Lauren speaking about love and life, as a tribute to the late Nip Hussle The Great. The poem heard spoken by Lauren in the video was written by Nip’s younger sister, Samantha Smith, with the score by Grammy Award-winning musician Rance from 1500 Or Nothin.
The video also takes viewers around Nipsey’s beloved Crenshaw and Slauson neighborhood, while London dons various looks such as a red crop top Puma hoodie and black running tights for one look and a West Coast-inspired khaki two-piece for another.
“This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma. Forever Stronger,” YouTube caption reads.
Nipsey was shot and killed outside of his Marathon Clothing store in Los Angeles on March 31. He left behind two children, three-year-old Kross Asghedom, whom he shares with London, and 10-year-old Emani Asghedom from a previous relationship. His debut album Victory Lap hit No. 1 on the Top R&B/Hip-Hop Albums charts upon its release and also was nominated for Best Rap Album at the 61st Grammy Awards.
Watch Lauren London in the Puma “Forever Strong” campaign up top.