In a bid to empower its PUBG: New State players, South Korean game developer Krafton has launched slew of music collaborations and exclusive content in India. The company partnered with Sony Music India to feature the “Bad Boy x Bad Girl” song by rapper-singer Badshah on the platform.
“This partnership marks a first of many upcoming collaborations of Indian Pop music with Krafton’s mobile battle royale title,” Krafton said in a statement.
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Apart from featuring “Bad Boy x Bad Girl” by Badshah in content sponsored by Krafton, the company announced the launch of a web series titled New State Chronicles featuring popular Indian celebrities and influencers like The Great Khali, Raftaar, Rannvijay Singha, Tanmay Bhat, Kaneez Surka, Kubbra and more. The company is also organizing a new dance challenge in which the winners will be entitled to receive Google Play Store gift cards worth up to $ 5,000.
Recently, PUBG: New State crossed an impressive one crore downloads on Google Play Store. Developed by PUBG Studios, PUBG: New State is a free-to-play next-generation mobile game playable in 17 different languages.