JAY-Z announced on Feb. 22 that he had sold 50 percent ownership of the Armand de Brignac (Ace of Spades) champagne he has owned since 2014 to luxury brand Moët Hennessy Louis Vuitton.
“The partnership reflects a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison,” the champagne brand wrote on Twitter.
Shawn JAY-Z Carter is pleased to announce a partnership with Moët Hennessy as they acquire a 50% stake in Armand de Brignac. The partnership reflects a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison. https://t.co/Rux95qWidL pic.twitter.com/INPjPjUfBA
— Armand de Brignac (@ArmandDeBrignac) February 22, 2021
Neither side would disclose the financial terms of the transaction. But if Jay-Z’s lyrics can be considered as source, half of Armand de Brignac was valued in 2018 at $250 million. “I’m 50 percent of D’Ussé and it’s debt-free, 100 percent of Ace of Spades, worth half a B,” Jay-Z rapped on “What’s Free”, the Meek Mill track. (D’Ussé is the cognac brand that Jay-Z owns with Bacardi.)
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Armand de Brignac, known familiarly as Ace of Spades because of its distinctive label, is produced in France’s Champagne region by a father and son who are 12th and 13th generation wine growers. Jay-Z, whose real name is Shawn Carter, gave the brand a boost in 2006 when he featured one of their bottles in a music video after a public fallout with Cristal, a rival brand. In 2014, Carter bought Armand de Brignac for an undisclosed sum. The brand sold more than 500,000 bottles worldwide in 2019.