Kid Cudi is broadening his scope with the launch of his own production and music management company called Mad Solar — named after his 2013 song of the same name. According to Deadline, Cudi has teamed up with his manager Dennis Cummings and Karina Manashil to found the company, which is being backed by Canadian motion picture company Bron Studios to provide support in financing, marketing and sales.
“Beyond excited to be launching my production company Mad Solar and partnering with Bron, whose creative vision and storytelling has transformed the industry,” Cudi said in a statement. “I am so very proud of the slate that we are developing and can’t WAIT for you all to see what we got cookin’.”
— The Chosen One (@KidCudi) November 18, 2020
Mad Solar is working with A24 and Bron on Ti West’s forthcoming horror film X, starring Cudi, Mia Goth and Jenna Ortega. The company is also producing Cudder’s animated Netflix series Entergalactic, which is co-created by black-ish‘s Kenya Barris. The show is set to include music from Cudi’s new album of the same name and follows a young man on his journey to discover love. Cudi is covering all angles as a writer, executive producer and star of the series.
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Elsewhere, Kid Cudi has starred in various movies and shows this year, including Bill & Ted Face the Music and HBO’s Westworld and We Are Who We Are. He’s also set to appear in Gary Oldman’s Dreamland film and plans to launch his own podcast titled All Love No Shit Talkin soon. His long-awaited Man on the Moon III album is also reportedly in the works.