Hard Kaur’s unprecedented rise to the top of the celebrity tree in Bollywoods tinsel town has been one of the biggest successes that any solo British Asian entertainer has seen this decade. From Birmingham to Bombay, she actively launched a colossal scale hip hop attack on Asian and introduced to the continent a new concept. The reward?…Indian media hailed her as the saviour of the music scene with her sound being the biggest new musical concept since Bappi Lahiri’s introduction to Disco.
The enfant terrible took her unique blend of British bubble gum hip hop, and brought to the forefront a sound that would launch her as a national hero in India. Having caused a furore in the run up to the finals in India’s version of ‘Dancing With The Stars’, Jhalak Dikhlaja, to having recently anchored the hit ‘IPL Rockstar’ series nationally, Hard Kaur has become an national onscreen darling.
Her success story in India began as she co-wrote a hit single for the Indian gangster underworld flick ‘Johnny Gadar’ alongside the Indian equivalent of triple Grammy award winners Shankar, Ehsaan & Loy. The record was the most downloaded musical single that year and propelled her into the limelight. With continued hits including India’s top selling singles from her debut album ‘Supawoman’, ‘Glassy’, Look 4 Me’ and’ Bombay Deewana’, she went on to become one of the most sought after performers for music in Bollywood blockbusters. Today her discography over the last 2 years includes over 20 smash hit records as part of movies including ‘Singh Is King’ to ‘Bachna Ae Haseeno’, ‘Chance Pe Dance’ to ‘Rab Ne Bana Di Jodi’ with a number slated for release this year.
Today, Hard Kaur has become one of India’s leading musicians and celebrity with fans across the nation. The face of Hip Hop in India, Hard Kaur has introduced the musical genre and taken it to greater heights by giving it a pop sensibility. The genre has quickly been absorbed by India and given its own unique twist and been used in the biggest Bollywood blockbusters. Culturally also, hip hop is something that is now known about by Rickshawallas through to housewives, young children through to business executives. Her ‘real’ voice and no holds barred opinions have garnered her public support and access to the masses in India.