Big news for music artists – Facebook streams of their music videos will officially count toward the Billboard charts.
The changes will go into effect for the charts dated March 27. Streams of officially licensed music videos on Facebook, in the U.S., will soon be factored into the Hot 100 chart. Billboard 200, Artist 100 and Global 200 charts, as well as all other charts that incorporate streaming data. User-generated content will not be included in the new change, only the official music video streams on the platform will influence.
— billboard charts (@billboardcharts) March 3, 2021
The decision follows similar moves from the company to incorporate music video numbers like the 2013 addition of YouTube streams. Including user-generated content into their specific song charts (like the Hot 100 and Hot R&B/Hip Hop charts). Also, the 2020 addition of officially licensed music video streams to the albums chart.
Facebook tells Billboard that the discovery and sharing of music videos on the platform is fostered in a variety of ways. New releases are displayed in users’ news feeds based on the artists and labels they follow and are also easily found through search and official artist pages.