Since 2016, ComplexCon has been a place where streetwear enthusiasts can gather in one place to buy exclusive gear, listen to amazing live music, and gorge at high-end food trucks. As with most live shows, the event isn’t taking place in 2020 — at least, not in the traditional way. In lieu of an in-person festival in Long Beach, Complex has built a video game “ComplexLand” where users can shop, watch talks and performances, and, yes, order from local restaurants.
Neil Wright, Complex’s Head of Collaborations, told The Verge how the team was influenced by Travis Scott. The musician has appeared in Fortnite for virtual festivals and been closely involved with the marketing of the PS5 launch. “Aesthetically, I thought it looked really cool,” Wright said. “It was so over the top and whimsical in a way that was really creative.”
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The game will be a single-player experience, allowing the player to chase exclusive clothing drops, talk to NPCs, and even order food. Those attending ComplexLand can expect the usual exclusive streetwear. The festival is working with brands including Adidas, Tokidoki, and BAPE – and everything you can see is available to buy. Exclusive drops will work as limited events in any open-world game, dropping a marker on the map and rewarding players who get there first.
The free event is currently on and takes place from December 7-11, accessible on both web and mobile browsers. Check out it’s preview video below or access the event here : complexland.com