As the 2020 NBA playoffs heat up, Big Sean has been recruited to musically represent the culture. Both the NBA and ESPN are set to run commercial spots featuring Big Sean and Lil Wayne’s most recent collaboration “Don Life.”
“Big, big pay-off moves on and off the radar/You can’t afford to miss a layup when you in the playoffs,” the G.O.O.D. Music lyricist spits with urgency on the track, making it an ideal backdrop for the unpredictably intense scenes the NBA postseason can bring.
The league-sponsored clip will signify the end of its Whole New Game” campaign and aired during Game 2 of the Western Conference Finals between the Los Angeles Lakers and Denver Nuggets. “Don Life” will also serve as the latest installment ESPN’s “Rise Together” post-season creative platform that was unveiled at the beginning of the NBA Playoffs. It embraces and empowers the spirit of the community rising up throughout this unprecedented time and serves as a reflection of the extraordinary journey of this season and beyond – from the loss of legends to battling both a global pandemic and social injustice.
The “Don Life” song can be found on Big Sean’s recently released album Detroit 2 which just debuted at #1 on Billboard 200 chart. Revisit the song below.